Remarkably, even decades after it was created, the slogan for Skittles, “Taste the rainbow” has done plenty right. The extra pep in your step – or “wings” as Red Bull called them in its marketing – was deemed ambiguous and Red Bull paid out a $13 million settlement. This Motel 6 slogan was born in the best way: as an ad-libbed line-turned-instant success – and a perfect representation of the motel brand and its values.Ĭreated off the cuff by NPR personality Tom Bodett, this slogan was an optimal way to convey the hotel chain’s welcoming spirit, affordable prices, and general availability.Ī slogan that has lasted more than 30 years with no signs of stopping, it clearly stands for what Motel 6 is trying to communicate. Motel 6: “We’ll Leave The Light On For You.” In this article, you’ll find 11 examples of the most popular slogans and jingles in advertising and learn the copywriting tricks that make them so compelling. That way, months or even years later, you may catch yourself humming a tune from a commercial or reciting a catchy slogan. The slogans and jingles used by major brands are designed to stick in the audience’s mind. How can you make this sort of memorable impression on your target audience? The best copywriting makes an emotional connection that leaves your audience craving more.

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